As you introduce yourself and your business, you want to share your journey, display clear value, and engage with your audience. Use these tips to help you update your About page and use it to build your brand.
Month: May 2022
What drives content strategy? Your customers. As a marketer or product manager, if the driving force in your strategy isn’t the customer, you’re dead in the water.
Knowing how customers browse your website is important so that you can understand what kind of information to include on the web pages and how to make the website more interesting for them. Google Analytics is a free and excellent tool to do exactly this.
Brand Equity is the value that your customers place in your brand. Learn how to build a valuable brand by increasing awareness, loyalty, quality, and distinction.