Every business owner aims to boost their sales. They draw up different marketing strategies and create various promotions. But if you want to take up another level, you might want to consider creating a VIP Program.
What is a VIP or Rewards Program?
A rewards program is a system that rewards your top or repeat customers for their loyalty, engagement, feedback, and referrals.
A great example of that is the Stars program of Starbucks. It’s a reward system that gives their customers free coffee on their birthdays, and stars that exchange for merchandise or coffee. They also send their customers special invitations as part of their rewards program.
Now, I prefer to patron local coffee roasters myself, but I also engage with Starbucks. A lot of that is because of their stars program. I’ve been a gold member since 2011. And the “free coffee on your birthday” promo is how they got me!
Why should you consider doing a VIP program?
Providing excellent service is not always enough to motivate your existing clients to be raving fans. You want them to keep doing business with you, and share your products and services to others. You also want to create an environment and a system that rewards them for doing that.
A rewards Program can help you create raving fans and repeat customers! It rewards repeat customers, advocates who tell other people about your business, and top engagers with your business. They stay motivated to continue doing these things because they’re being rewarded. That’s the power of a rewards program.
Here are some other reasons on why you should consider doing a VIP program.
1. Increase sales
Through a rewards program, you can offer special discounts and offers to encourage customers to return and business with you. Other VIP benefits can motivate your customers to frequently make a purchase.
2. Builds trust and lasting customer relationships
With a VIP program, you make your customers feel special because they are part of something exclusive. The loyalty points and special offers that you provide only to your VIP members help build trust and loyalty towards the brand.
3. Increases customer engagement
When you provide different offers and discounts, this keeps your customers engaged and they will check in to see what’s new. Adding goals that they need to achieve to unlock more rewards make it more exciting and challenging.
4. Generate feedback
A rewards program is also a great way to run tests on your new products or services. You can have your VIP members test out your new product or service and they get a reward in exchange for their honest feedback. The rewards keep your customers happy and engaged and the feedback helps you build better products and services.
There’s this whole science behind motivating people. It’s called positive reinforcement, and that’s what a VIP system can do. It can reinforce your audience and your clients for doing business with you.
That’s why I would challenge you to consider doing a VIP program in your business and start motivating repeat customers. Honor and reward the people who are already engaging with you.