Marketing Assessment

Name(Required)

First Last

Email(Required)

Do you currently have a website?(Required)

Yes

Website URL:

What are your dominant revenue streams? (List AT LEAST 2-3)(Required)

What do your customers want as it relates to your product or service?(Required)

Have you clearly identified the problems you are helping your customer solve?(Required)

How do those problems make your customers feel?(Required)

What will your customer’s life look like if they buy your product or service?(Required)

What brief statement can you make that expresses empathy about the problem they face?(Required)

Are there 3 or 4 steps your customers can take that would lead them to working with you?(Required)

Are there any statements you can make to alleviate their fears of doing business with you?(Required)

List the positive changes your customers will experience if they use your product or service.(Required)

List negative consequences they will experience if they don't use your product or service.(Required)

Is the message your company currently telling clear and compelling?(Required)

Does your website include the following items?(Required)

Clear and concise statement of what you offer

Images that communicate what success looks like for your customer

Specific value you deliver to your customer as a result of using your product/service

Direct call to action that is the obvious button to press

A plan that shows your customers how to do business with you

A transitional call to action or lead-generating PDF

Bite-size breakdowns of your products or services

Do you o er a lead-generating PDF or downloadable asset that captures email addresses?(Required)

Do you have an automated email campaign that onramps your customers to your product or service?(Required)

Have you written a sales letter that is converting prospects into customers?(Required)

Have you collected and displayed stories of transformation you’ve allowed your customers to experience?(Required)

MARKETING ASSESSMENT