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MARKETING ASSESSMENT
Name
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Do you currently have a website?
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Website URL:
What are your dominant revenue streams? (List AT LEAST 2-3)
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What do your customers want as it relates to your product or service?
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Have you clearly identified the problems you are helping your customer solve?
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How do those problems make your customers feel?
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What will your customer’s life look like if they buy your product or service?
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What brief statement can you make that expresses empathy about the problem they face?
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Are there 3 or 4 steps your customers can take that would lead them to working with you?
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Are there any statements you can make to alleviate their fears of doing business with you?
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List the positive changes your customers will experience if they use your product or service.
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List negative consequences they will experience if they don't use your product or service.
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Is the message your company currently telling clear and compelling?
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Does your website include the following items?
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Clear and concise statement of what you offer
Images that communicate what success looks like for your customer
Specific value you deliver to your customer as a result of using your product/service
Direct call to action that is the obvious button to press
A plan that shows your customers how to do business with you
A transitional call to action or lead-generating PDF
Bite-size breakdowns of your products or services
Do you o er a lead-generating PDF or downloadable asset that captures email addresses?
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Do you have an automated email campaign that onramps your customers to your product or service?
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Have you written a sales letter that is converting prospects into customers?
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Have you collected and displayed stories of transformation you’ve allowed your customers to experience?
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