Craft & Vine | Restaurant
Craft & Vine is a unique dining experience in downtown Roanoke, featuring a welcoming atmosphere and an extensive selection of Discover downtown Roanoke’s most unique dining experience at Craft & Vine, where the welcoming atmosphere is more than matched by an extensive selection of over 72 local beers, wines and sours and a “farm to fork” food philosophy that showcases the best of modern American cuisine.
We were approached to help them create an effective website that represented their uniqueness and offered clear calls to action throughout. After reviewing site analytics and industry best-practices, we prioritized the customer journey for online reservations and quick access to the menu.
Another core offering that the restaurant wanted to highlight was their private events and catering. We met with their chef and local team, and crafted pages and processes to drive increased customer engagement.
As a local restaurant, having the name, address & phone number (NAP) is crucial to SEO optimization, and we further optimized the rest of the site to rank for their local keywords.
Their new website is fresh, engaging and is visited by their customers daily.
USER INTERFACE DESIGN