Have you encountered the term “SEO”?
If you try to engage in a conversation about digital marketing, SEO is one word that always stays on the list. All businesses/organizations should include basic SEO in their strategy for digital legitimacy.
If you’ve never heard of SEO or only have little knowledge, don’t worry! We’ll define SEO and help you assess whether it’s right for your business!
What is SEO and how does it work?
SEO stands for Search Engine Optimization. In simplest terms, it is a set of techniques and methods to improve your website’s visibility. SEO increases your website’s ranking, making yourself visible to people searching for solutions that your service, product, or brand, in general, can provide.
According to Internet Live Stats, the latest data in 2022 shows that google processes more than 99,000 searches every second. It accounts for an enormous 8.5 billion searches in a single day.
The SEO’s task is to conduct a keyword search to identify internet users’ most common words when looking for services, products, or general information. But SEO is not all that. Instead, SEO is a powerful tool for optimizing your website’s content and obtaining inbound links to rank your website and content higher.
Why is SEO important?
As we mentioned, SEO increases your site’s visibility. Considering our competitive market today, marketing your brand using SEO is more important than ever.
SEO is essential due to various reasons.
- The majority of internet users want to save time. When conducting a web search, they’re more likely to choose among the top 5 suggestions on the search engine results page. So, when you achieve higher SERP rankings, you drive visitors and convert customers for free.
- SEO is about more than just your visibility. Good SEO practices also improve user experience and accessibility.
- More visibility means more traffic! The higher your SERP rank, the more often people click and visit your site.
- It’s been a while since several businesses offered the same services or products. But, if your brand has a better, well-optimized website, you will likely have more customers and sales. You become ahead of the competition with SEO.
Millions of people use search engines in search of solutions. If you own a blog, website, online store, or business, SEO can help you get traffic for free! As a result, you can spend less on paid advertisements. The right techniques will improve your visibility without you using your pockets!
Is SEO more significant than other marketing strategies?
The need for SEO historically rose high over the last five years. As the world became more digital, millions of consumers shifted en masse to digital too. Because of this, companies and even traditional business owners realize the need to step up their game and enter the competitive digital world.
Marketing strategies revolve around two great options, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
While SEO drives organic traffic, SEM is a paid tactic to increase your site’s searchability and visibility. In this case, brands are paying for the advertising space in search engines instead of trying to position using targeted keywords.
When search engines like Google place you for an advertisement, you pay for every click.
What’s good for you will depend on your brand. If you’re new to the online industry, we recommend using SEM while working on your organic SEO.
Remember that you will always need SEO, no matter how far you are in the industry.
Is SEO more critical for some businesses than others?
From a business perspective, no one wants to waste the power of digital marketing.
Brands need SEO first. It doesn’t only allow you to reach customers but will enable you to understand them. However, every website has different needs when it comes to SEO. Factors like:
- The target keywords your business wants to rank for
- Competition of the target keywords
- Stage of your website’s growth
- Response of your visitors to your website
Your need for SEO will depend on the competition. The more common your website’s target keyword is, the more difficult it is to top the SERPs. For example, let’s say you own an online clothing store. If you’re eager to rank first on the keyword “clothing.” There is more competition, meaning it takes time to rank and requires a larger investment. However, if you specify “fine men’s clothing,” there will be less competition.
Let’s say your brand is incredibly successful years from now. You have a consistent stream of visitors, and your sales are growing non-stop. Is it time to stop optimizing your website? The short answer is no.
You will need SEO as long as you’re in the digital world. At any point in time, stopping your SEO effort makes your site less visible. With all the brands on the rise, they will ultimately replace your SERP spot, lessening your traffic and conversion.
It’s important to note that SEO strategies change as you grow in scale and recognition. If you’re new to the industry, then it’s recommendable that you extensively build links to it. In a few years as your brand steps into success, you can lessen the amount you spend on manual outreach because you’re already earning consistent, organic links. Some of the best SEO efforts come in the form of great PR.
Now that you have a better grasp on SEO, start working to implement a strategy at the scale you can consistently execute. Taking intentional steps forward will serve you for the years to come in growing your business! If we can help in your journey, don’t hesitate to reach out.